FOCUS MONEY awards Travel Charme Hotels & Resorts | Travel Charme

The Institute for Management and Economic Research (IMWF) in cooperation with DEUTSCHLAND TEST collected and evaluated customer reviews  from approximately 12,000 companies and brands from 250 industries. According to the study, Travel Charme Hotels & Resorts scored 91.4 out of a possible 100 points in the "Hotels" category.  

About the methodology
What do companies and brands have to achieve to influence customers’ decision to once again stay at a hotel? Three parameters were defined for this purpose: visibility (weighting twenty percent), information coverage (forty percent) and service fulfillment (forty percent).

The associated data collection was carried out in a two-stage process: First, all texts containing predefined search terms were downloaded from the internet and recorded in a database. This resulted in a source set with tens of thousands of online messages and several million social media addresses. 

The voiced feedback was then analyzed. The data was split into text fragments and analyzed in three stages using artificial intelligence: Which company or brand is mentioned? Which topic is discussed? What is the tonality of the text fragment? Each text fragment was then assigned to the categories positive, neutral, or negative.

The weighted results of the three categories; visibility, performance fulfillment and information coverage were then added up to an overall score. The total score was normalized for each industry. The industry winner received 100 points, setting the benchmark for all other brands surveyed. The award "Exemplary Fulfilled Customer Wishes" is given to companies and brands that have achieved at least seventy-five points in the overall evaluation. During the study period (November 2021 to October 2022), thirty-five million mentions were recorded for around 12,000 companies and brands. 

About Hirmer Hospitality 
Hirmer Hospitality is part of the long-established, family-run, Munich-based Hirmer Group that combines two strong hotel brands under one roof: Travel Charme Hotels & Resorts, the leading expert in the vacation hotel industry in Germany and Austria, and the young and dynamic lifestyle concept Urban Nature with property in St. Peter-Ording, to open in April 2022. These will soon be joined by selected individual hotels in the luxury segment, such as the spectacular new openings in Bad Gastein, in Salò, and on Lake Tegern. In total, Hirmer Hospitality's portfolio currently includes ten hotels and five hotel projects in Germany, Austria, and Italy. 

With the restructuring of the company, the new brand and innovative concepts, the Hirmer Group is setting the course for its further expansion in the hotel segment, in order to become one of the market-leading hotel companies in the German-speaking region, with the long term goal to position itself as a sustainably, and trustworthy employer brand.