Lifestyle hotel Badeschloss in Bad Gastein

Invigorating bathing culture by the waterfall at the Alpine Swim Club

Munich, November 2, 2023 - The roaring waterfall in Bad Gastein sets the central theme at Badeschloss: Water. However, bathing at the Hotel am Straubingerplatz is not just about immersion, cleansing, refreshing, or the healing process amid the Alpine backdrop, but rather about the state of bliss when time stands still, and pure contentment emerges from contact with the element of life. The Alpine Swim Club is a modern, inspiring community spot; its home, the historic Badeschloss in the legendary spa town, the source of the new sense of well-being.

Bad Gastein is experiencing a renaissance. Likewise, at the Badeschloss lifestyle hotel, the theme of bathing is emblematic of revitalization. Here, where bathing culture has been cultivated since 1791 and the castle by the waterfall was once transformed into a public spa, the source of life is part of the DNA. And it now flows through the new Alpine Swim Club of the renovated Travel Charme Haus. Here, the vision for the club is to be understood in the holistic context of the hotel's philosophy: Invigorating spa hang-out, vital community spot and place of inspiration. Three pillars serve as the basis for recharging inner and outer energies: Physical wellness offerings (for example, treatments, the fitness & Peloton gym, courses & personal training, and outdoor activities), mental wellness offerings (including water yoga retreats and calming breathing techniques, and flowing thoughts), and food wellness (for example, nutritional counseling).

Perfectly orchestrated yet the epitome of life's most natural, universal element, the infinity rooftop pool - combined with the limitless panoramic view - is the heart and soul of the club. On a generous 111 square meters on the 14th floor. The relaxation areas with viewing balcony and terrace allow the mind to switch off and linger in the moment. For heat without combat, three saunas (Finnish sauna, bio sauna and serail bath/peeling sauna) and cooling in the form of a drinking fountain, Kneipp basin and ice fountain are available. Furthermore, well-being is strengthened by external influence, i.e., massages, peelings, wraps and many other treatments in the Alpine Swim Club. Or with a power nap in the relaxation areas and small energy boosters from the Well-Fit Bar.

The care series from The Organic Pharmacy in London ensure that the skin, the reflection of the soul, is pampered. The multi-award-winning products contain highly effective natural substances to regenerate and repair the skin. The combination of gently flowing massage and acupressure techniques in individually tailored facial treatments provides new freshness and energy that make the face radiant.

Bathing culture existed, of course, even before the bathing castle; it originated as a ceremonial custom in the thermal baths of the Roman Empire. The natural healing power and purifying effect of water, as well as the enjoyment of a bath, were part of the bathing act only later. In the middle of the 19th century, public baths were built, and spas were established near thermal and healing springs. Such as Bad Gastein, which with its radon-containing thermal water, was one of the most popular of its kind and promised the source of eternal youth.

Special wellness offer:

Wellness Harbor: from 2 nights from 220 euros per room/per night.

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About Hirmer Hospitality

Hirmer Hospitality is part of the traditional family-run Munich-based Hirmer Group and combines two strong hotel brands under one roof: Travel Charme Hotels & Resorts, the leading expert in the vacation hotel industry in Germany and Austria, and the young and dynamic lifestyle concept Urban Nature with the house in St. Peter-Ording, which opened in April 2022. In addition, there are selected individual hotels in the luxury segment: the Grand Hotel Straubinger in Bad Gastein opened on September 1, 2023. The Badeschloss in Bad Gastein to be opened on December 1, and Salò Si on Lake Garda in spring 2024. In total, Hirmer Hospitality's portfolio currently includes ten hotels and three hotel projects in Germany, Austria and Italy.

Press contact:

Anja Kloss
Phone: +49 162 / 4975286
Mail: a.kloss(at)
Mail: presse(at)

LHLK Communication agency

Verena Kranz
Mail: hirmer-hospitality(at)

Travel Charme Hotel GmbH & Co. KG
Budapester Straße 10
10787 Berlin
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